BELLE VUE have secured the most lucrative long-term sponsorship deal in British speedway with ATPI signing up until 2027.
The Manchester-based firm has been the principal partner of the world famous club since the start of the 2022 season.
That partnership has already delivered a hugely-successful era for the ATPI Aces with a Premiership league title and Pairs crown.
Now the deal has been extended for a further three years and five seasons in total.
ATPI have actively pursued Belle Vue’s integration into the local community - including Gorton’s HideOut Youth Zone - and gaining a higher profile in the local and national media, making the club the most talked about in British speedway.
Group CEO Ian Sinderson said: “Every year, ATPI declares our pride to be partnered with such an historic Mancunian institution as Belle Vue, and this year is no different.
“In our first season as team sponsor, the Aces became the Premiership champions and in our second season, they became the reigning Premiership Pairs champions.
“What the club has achieved in the last three years both on and off the track has been astounding, and as a sponsor we are incredibly proud to be associated with those achievements.
“We are very excited to see what the 2024 campaign brings.”
ATPI boasts market leading travel booking technology and corporate event management, operating across more than 100 locations worldwide,
They also have specialist knowledge in sectors such as shipping, energy, offshore, sports, retail, finance and professional services.
Belle Vue CEO Mark Lemon added: “We are very lucky to have such a loyal pool of sponsors, and ATPI are right up there as one of our most dedicated towards Belle Vue Speedway.
“A lot of our riders, certainly this year, have ever challenging travel requirements and ATPI have provided exceptional service to them to keep them moving.
“We are beyond grateful to have them on board once again for what promises to be another big year for Belle Vue, and are very much looking forward to working with the ATPI team once more.”
Words by Holeshot Media.
Images by Taylor Lanning.